/* ==========================================================================
   712 — SEVEN TWELVE MEDIA CO.
   Design system: liquid-glass / premium editorial, single accent (red)
   Structural rules borrowed from Apple HIG: one accent used consistently,
   pill CTAs, no chrome shadows, 400/600/700 weight ladder, hairlines only,
   a small fixed radius scale, generous whitespace.
   ========================================================================== */

*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}

:root{
  /* — neutrals — */
  --white:#FFFFFF;
  --bg:#F6F4EF;
  --bg-alt:#EFEAE0;
  --ink:#0B0D12;
  --charcoal:#14161C;
  --grey-900:#1B1E27;
  --grey-700:#454A56;
  --grey-500:#767C89;
  --grey-300:#C6CCD6;
  --grey-200:#DEE3EC;
  --grey-100:#EDF0F6;

  /* — dark surface (for dark sections) — */
  --dark-bg:#0A0C11;
  --dark-panel:#12151C;
  --dark-panel-2:#171A23;
  --dark-line:rgba(255,255,255,.09);
  --dark-line-strong:rgba(255,255,255,.16);
  --dark-ink:#F4F6FA;
  --dark-dim:#9AA1B1;
  --dark-dim2:#6B7180;

  /* — accent — */
  --accent:#EE2A33;
  --accent-600:#C9202A;
  --accent-700:#8A1218;
  --accent-300:#FF6B63;
  --accent-100:#FBE1DF;
  --accent-soft:rgba(238,42,51,.12);
  --accent-soft-strong:rgba(238,42,51,.22);
  --accent-ring:rgba(238,42,51,.35);

  /* — status (used sparingly, never as brand color) — */
  --ok:#3FA66B;
  --ok-soft:rgba(63,166,107,.14);

  /* — type — */
  --font-sans:'Plus Jakarta Sans',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;
  --font-mono:'JetBrains Mono',ui-monospace,'SF Mono',Menlo,monospace;

  /* — radius scale — */
  --r-sm:12px;
  --r-md:20px;
  --r-lg:28px;
  --r-pill:999px;

  /* — shadow (used only for true elevation, not decoration) — */
  --shadow-lg:0 30px 80px -30px rgba(11,13,18,.35);
  --shadow-md:0 16px 40px -20px rgba(11,13,18,.28);

  --max:1240px;
  --ease:cubic-bezier(.16,1,.3,1);
}

html{scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{animation-duration:.001ms !important;animation-iteration-count:1 !important;transition-duration:.001ms !important;scroll-behavior:auto !important}
}

body{
  background:var(--bg);
  color:var(--ink);
  font-family:var(--font-sans);
  font-weight:400;
  font-size:17px;
  line-height:1.65;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
  position:relative;
}

/* film grain — a quiet nod to grading/editing, and the thing that keeps
   large flat dark/light fields from reading as generic "app UI" */
body::before{
  content:'';
  position:fixed;inset:0;
  z-index:9999;
  pointer-events:none;
  opacity:.035;
  mix-blend-mode:overlay;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='140' height='140'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
  background-size:140px 140px;
}
@media (prefers-reduced-motion:reduce){body::before{display:none}}

img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
ul{list-style:none}
button{font:inherit;background:none;border:0;cursor:pointer;color:inherit}
input,textarea,select{font:inherit;color:inherit}

::selection{background:var(--accent);color:#fff}

:focus-visible{outline:2px solid var(--accent);outline-offset:3px;border-radius:4px}

.container{max-width:var(--max);margin:0 auto;padding:0 32px}
@media (max-width:640px){.container{padding:0 20px}}

section{position:relative}
.section-pad{padding:128px 0}
.section-pad--sm{padding:88px 0}
@media (max-width:1023px){.section-pad{padding:96px 0}.section-pad--sm{padding:72px 0}}
@media (max-width:640px){.section-pad{padding:72px 0}.section-pad--sm{padding:56px 0}}

.section--dark{background:var(--dark-bg);color:var(--dark-ink)}
.section--dark + .section--dark{border-top:1px solid var(--dark-line)}
.section--light{background:var(--bg)}
.section--white{background:var(--white)}

/* ==========================================================================
   TYPE
   ========================================================================== */

h1,h2,h3,h4{font-family:var(--font-sans);font-weight:700;letter-spacing:-.02em;line-height:1.08;color:var(--ink)}
.section--dark h1,.section--dark h2,.section--dark h3,.section--dark h4{color:var(--dark-ink)}

.eyebrow{
  display:inline-flex;align-items:center;gap:8px;
  font-family:var(--font-mono);font-weight:600;font-size:12px;
  letter-spacing:.18em;text-transform:uppercase;color:var(--accent);
  margin-bottom:20px;
}
.eyebrow::before{content:'';width:6px;height:6px;border-radius:50%;background:var(--accent)}

h2.display{font-size:clamp(32px,4vw,50px);max-width:16ch}
p.lead{margin-top:20px;font-size:19px;line-height:1.6;color:var(--grey-700);max-width:56ch}
.section--dark p.lead{color:var(--dark-dim)}

.section-head{max-width:720px;margin-bottom:64px}
.section-head--center{margin-left:auto;margin-right:auto;text-align:center}
@media (max-width:640px){.section-head{margin-bottom:44px}}

.text-accent{color:var(--accent)}

/* ==========================================================================
   BUTTONS
   ========================================================================== */

.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:10px;
  border-radius:var(--r-pill);
  padding:16px 30px;
  font-size:15px;font-weight:700;letter-spacing:-.01em;
  transition:background .2s var(--ease),color .2s var(--ease),transform .15s var(--ease),border-color .2s var(--ease);
  white-space:nowrap;
}
.btn:active{transform:scale(.97)}
.btn--lg{padding:18px 34px;font-size:16px}
.btn--sm{padding:11px 20px;font-size:14px}

.btn--primary{background:var(--accent);color:#fff}
.btn--primary:hover{background:var(--accent-600)}

.btn--ghost{background:transparent;color:var(--ink);border:1px solid var(--grey-300)}
.btn--ghost:hover{border-color:var(--accent);color:var(--accent)}
.section--dark .btn--ghost{color:var(--dark-ink);border-color:var(--dark-line-strong)}
.section--dark .btn--ghost:hover{border-color:var(--accent);color:var(--accent-300)}

.btn--glass{
  background:rgba(255,255,255,.08);
  color:var(--dark-ink);
  border:1px solid rgba(255,255,255,.18);
  backdrop-filter:blur(20px);-webkit-backdrop-filter:blur(20px);
}
.btn--glass:hover{background:rgba(255,255,255,.14)}

.btn--wa{background:#25D366;color:#06210F}
.btn--wa:hover{background:#2ee879}

.btn-row{display:flex;flex-wrap:wrap;gap:14px;align-items:center}

.link-arrow{display:inline-flex;align-items:center;gap:8px;font-weight:600;font-size:14px;color:var(--accent)}
.link-arrow svg{transition:transform .2s var(--ease)}
.link-arrow:hover svg{transform:translateX(3px)}

/* ==========================================================================
   LIQUID GLASS SYSTEM
   ========================================================================== */

.glass{
  position:relative;
  background:rgba(255,255,255,.055);
  border:1px solid rgba(255,255,255,.14);
  border-radius:var(--r-md);
  backdrop-filter:blur(28px) saturate(160%);
  -webkit-backdrop-filter:blur(28px) saturate(160%);
  box-shadow:
    inset 0 1px 0 rgba(255,255,255,.14),
    0 30px 70px -35px rgba(0,0,0,.6);
  isolation:isolate;
  overflow:hidden;
}
.glass::before{
  /* refraction sheen */
  content:'';
  position:absolute;inset:0;
  background:linear-gradient(135deg,rgba(255,255,255,.14) 0%,rgba(255,255,255,0) 32%);
  pointer-events:none;
  z-index:0;
}
.glass::after{
  /* soft accent bloom, bottom-right */
  content:'';
  position:absolute;
  width:60%;height:60%;
  right:-20%;bottom:-25%;
  background:radial-gradient(circle,rgba(238,42,51,.14),transparent 70%);
  pointer-events:none;
  z-index:0;
}
.glass > *{position:relative;z-index:1}

.glass--onlight{
  background:rgba(255,255,255,.62);
  border:1px solid rgba(15,23,42,.08);
  box-shadow:
    inset 0 1px 0 rgba(255,255,255,.8),
    0 24px 60px -30px rgba(15,23,42,.18);
}
.glass--onlight::before{background:linear-gradient(135deg,rgba(255,255,255,.55) 0%,rgba(255,255,255,0) 40%)}
.glass--onlight::after{background:radial-gradient(circle,rgba(238,42,51,.09),transparent 70%)}

@supports not ((backdrop-filter:blur(1px)) or (-webkit-backdrop-filter:blur(1px))){
  .glass{background:rgba(23,26,34,.92)}
  .glass--onlight{background:rgba(255,255,255,.94)}
}

.glass-hover{transition:transform .3s var(--ease),border-color .3s var(--ease),box-shadow .3s var(--ease)}
.glass-hover:hover{transform:translateY(-4px);border-color:rgba(238,42,51,.4)}

/* ambient blurred blobs, used behind glass surfaces */
.orb-field{position:absolute;inset:0;overflow:hidden;pointer-events:none;z-index:0}
.orb{position:absolute;border-radius:50%;background:var(--accent);filter:blur(70px);opacity:.18;animation:drift var(--dur,16s) ease-in-out infinite;animation-delay:var(--del,0s)}
@keyframes drift{
  0%,100%{transform:translate(0,0) scale(1)}
  50%{transform:translate(var(--dx,30px),var(--dy,-20px)) scale(1.08)}
}

/* cursor spotlight — a precise glow that tracks the pointer, layered
   over the ambient drift rather than nudging the orbs themselves */
.cursor-glow{
  position:absolute;inset:0;z-index:0;pointer-events:none;
  background:radial-gradient(560px circle at var(--mx,50%) var(--my,35%),rgba(238,42,51,.20),transparent 62%);
  opacity:0;
  transition:opacity .5s ease;
}
.cursor-glow.active{opacity:1}
@media (prefers-reduced-motion:reduce){.cursor-glow{display:none}}

/* ==========================================================================
   REVEAL ON SCROLL
   ========================================================================== */

.rv{opacity:0;transform:translateY(24px);transition:opacity .7s var(--ease),transform .7s var(--ease)}
.rv.in{opacity:1;transform:none}
.rv.d1{transition-delay:.08s}
.rv.d2{transition-delay:.16s}
.rv.d3{transition-delay:.24s}
.rv.d4{transition-delay:.32s}

/* ==========================================================================
   NAV
   ========================================================================== */

.nav{
  position:fixed;top:0;left:0;right:0;z-index:200;
  padding:18px 0;
  transition:padding .3s var(--ease);
}
.nav__inner{
  max-width:var(--max);margin:0 auto;padding:0 32px;
  display:flex;align-items:center;gap:28px;
}
.nav.stuck{padding:10px 0}
.nav.stuck .nav__bar{
  background:rgba(10,12,17,.72);
  border:1px solid rgba(255,255,255,.1);
  backdrop-filter:blur(22px) saturate(160%);
  -webkit-backdrop-filter:blur(22px) saturate(160%);
  box-shadow:0 12px 40px -18px rgba(0,0,0,.45);
}
.nav__bar{
  display:flex;align-items:center;gap:28px;width:100%;
  border-radius:var(--r-pill);
  border:1px solid transparent;
  padding:10px 10px 10px 22px;
  transition:background .3s var(--ease),border-color .3s var(--ease),box-shadow .3s var(--ease),padding .3s var(--ease);
}
.nav.stuck .nav__bar{padding:8px 8px 8px 22px}

.brand{display:flex;align-items:center;gap:10px;color:var(--dark-ink)}
.brand__mark{
  font-family:var(--font-mono);font-weight:700;font-size:15px;
  color:var(--accent);
  border:1px solid var(--accent-ring);
  background:var(--accent-soft);
  border-radius:8px;padding:3px 8px;letter-spacing:.02em;
}
.brand__word{font-size:13px;font-weight:700;letter-spacing:.06em;line-height:1.25;text-transform:uppercase}
.brand__word em{display:block;font-style:normal;font-weight:500;color:var(--dark-dim);letter-spacing:.14em;font-size:11px}

.nav__links{display:flex;align-items:center;gap:6px;margin-left:8px}
.nav__links a{
  font-size:14px;font-weight:600;color:var(--dark-dim);
  padding:10px 14px;border-radius:var(--r-pill);
  transition:color .2s,background .2s;
}
.nav__links a:hover{color:var(--dark-ink);background:rgba(255,255,255,.06)}

.nav__cta{margin-left:auto;display:flex;align-items:center;gap:10px}

.nav__burger{
  display:none;margin-left:auto;
  width:42px;height:42px;border-radius:50%;
  align-items:center;justify-content:center;
  border:1px solid var(--dark-line-strong);
  color:var(--dark-ink);
}

@media (max-width:960px){
  .nav__links{display:none}
  .nav__cta .btn{display:none}
  .nav__burger{display:flex}
  .nav__inner{padding:0 16px}
}

/* mobile menu */
.mobile-menu{
  position:fixed;inset:0;z-index:300;
  background:rgba(8,9,13,.88);
  backdrop-filter:blur(26px);-webkit-backdrop-filter:blur(26px);
  display:flex;flex-direction:column;
  padding:24px 24px 40px;
  transform:translateY(-8px);
  opacity:0;visibility:hidden;
  transition:opacity .3s var(--ease),transform .3s var(--ease),visibility .3s;
}
.mobile-menu.open{opacity:1;visibility:visible;transform:none}
.mobile-menu__top{display:flex;align-items:center;justify-content:space-between}
.mobile-menu__close{
  width:42px;height:42px;border-radius:50%;
  display:flex;align-items:center;justify-content:center;
  border:1px solid var(--dark-line-strong);color:var(--dark-ink);
}
.mobile-menu__links{margin-top:48px;display:flex;flex-direction:column;gap:6px}
.mobile-menu__links a{font-size:30px;font-weight:700;color:var(--dark-ink);padding:12px 0;border-bottom:1px solid var(--dark-line)}
.mobile-menu__ctas{margin-top:auto;display:flex;flex-direction:column;gap:12px;padding-top:32px}
.mobile-menu__ctas .btn{width:100%}
.mobile-menu__ctas .btn--ghost{color:var(--dark-ink);border-color:var(--dark-line-strong)}
.mobile-menu__ctas .btn--ghost:hover{border-color:var(--accent);color:var(--accent-300)}

/* ==========================================================================
   HERO
   ========================================================================== */

.hero{
  background:var(--dark-bg);color:var(--dark-ink);
  padding:168px 0 100px;
  overflow:hidden;
  position:relative;
}
.hero__inner{
  display:grid;grid-template-columns:1.05fr .95fr;gap:56px;align-items:center;
  position:relative;z-index:1;
}
.hero__copy .eyebrow{color:var(--accent-300)}
.hero__headline{
  font-size:clamp(40px,5.4vw,68px);
  font-weight:700;letter-spacing:-.03em;line-height:1.04;
}
.hero__headline .accent-line{
  display:block;color:var(--accent);
  background:linear-gradient(90deg,var(--accent-300),var(--accent));
  -webkit-background-clip:text;background-clip:text;color:transparent;
}
.hero__sub{margin-top:26px;font-size:20px;font-weight:600;color:var(--dark-ink)}
.hero__body{margin-top:14px;font-size:17px;line-height:1.7;color:var(--dark-dim);max-width:50ch}
.hero__ctas{margin-top:38px}
.hero__note{margin-top:18px;font-size:13px;color:var(--dark-dim2);font-family:var(--font-mono);letter-spacing:.02em}

.hero__visual{position:relative;min-height:460px}

/* floating dashboard */
.dashboard{
  width:min(420px,100%);
  padding:22px 22px 20px;
  margin-left:auto;
  animation:float-y 7s ease-in-out infinite;
}
@keyframes float-y{0%,100%{transform:translateY(0)}50%{transform:translateY(-10px)}}

.dashboard__head{display:flex;align-items:center;gap:8px;margin-bottom:16px}
.dashboard__dot{width:8px;height:8px;border-radius:50%;background:var(--accent);box-shadow:0 0 0 3px var(--accent-soft)}
.dashboard__title{font-family:var(--font-mono);font-size:11px;letter-spacing:.14em;color:var(--dark-dim);text-transform:uppercase}

.dashboard__row{
  display:flex;align-items:center;justify-content:space-between;
  padding:12px 0;border-top:1px solid var(--dark-line);
}
.dashboard__row:first-of-type{border-top:1px solid var(--dark-line)}
.dashboard__label{font-family:var(--font-mono);font-size:11px;letter-spacing:.12em;color:var(--dark-dim2);text-transform:uppercase}
.dashboard__value{font-size:14.5px;font-weight:700;color:var(--dark-ink);display:flex;align-items:center;gap:7px}
.dashboard__value--live::before{content:'';width:7px;height:7px;border-radius:50%;background:var(--accent);animation:pulse 1.6s infinite}
.dashboard__value--ok{color:var(--ok)}
@keyframes pulse{0%,100%{opacity:1}50%{opacity:.25}}

.dashboard__timeline{margin-top:16px;padding-top:16px;border-top:1px solid var(--dark-line)}
.dtrack{display:flex;gap:3px;height:11px;margin-bottom:4px}
.dclip{border-radius:var(--r-pill);flex-shrink:0}
.dclip--t{background:rgba(255,255,255,.16)}
.dclip--v{background:var(--accent)}
.dclip--a{background:rgba(255,255,255,.09);border-radius:3px;position:relative;overflow:hidden}
.dclip--a::after{content:'';position:absolute;inset:2px 3px;background:repeating-linear-gradient(90deg,rgba(255,255,255,.35) 0 1px,transparent 1px 3px)}

.float-chip{
  position:absolute;
  padding:12px 14px;
  display:flex;align-items:center;gap:10px;
  animation:float-y 8s ease-in-out infinite;
}
.float-chip--1{top:-6%;left:-8%;width:168px;animation-duration:9s}
.float-chip--2{bottom:6%;left:-12%;width:150px;animation-duration:7.5s;animation-delay:1.2s}
.float-chip--3{top:38%;right:-14%;width:150px;animation-duration:8.5s;animation-delay:2.4s}
.float-chip__frame{
  width:34px;height:24px;border-radius:6px;flex-shrink:0;
  background:linear-gradient(140deg,var(--accent-300),var(--accent-700));
  display:flex;align-items:center;justify-content:center;
}
.float-chip__frame svg{width:10px;height:10px}
.float-chip__text{display:flex;flex-direction:column;gap:2px}
.float-chip__text b{font-size:11.5px;font-weight:700;color:var(--dark-ink)}
.float-chip__text span{font-size:10px;color:var(--dark-dim2);font-family:var(--font-mono)}

@media (max-width:1023px){
  .hero{padding:150px 0 80px}
  .hero__inner{grid-template-columns:1fr;gap:64px}
  .hero__visual{min-height:420px;max-width:460px;margin:0 auto}
  .float-chip--1,.float-chip--2,.float-chip--3{display:none}
}
@media (max-width:640px){
  .hero{padding:136px 0 64px}
  .hero__body{max-width:none}
  .btn-row{flex-direction:column;align-items:stretch}
  .btn-row .btn{width:100%}
}

/* ==========================================================================
   OVERVIEW / WHAT WE DO
   ========================================================================== */

.flow-row{display:grid;grid-template-columns:1fr auto 1fr auto 1fr;gap:18px;align-items:stretch;margin-top:24px}
.flow-card{padding:32px 26px;text-align:left}
.flow-card--accent{background:linear-gradient(160deg,var(--accent-600),var(--accent-700));color:#fff;border:1px solid var(--accent-300)}
.flow-card--accent .flow-card__tag{color:rgba(255,255,255,.75)}
.flow-card--accent h3{color:#fff}
.flow-card--accent .node-icon{background:rgba(255,255,255,.18);color:#fff}
.flow-card__tag{font-family:var(--font-mono);font-size:11.5px;letter-spacing:.14em;color:var(--accent);text-transform:uppercase;display:block;margin-bottom:12px}
.flow-card h3{font-size:20px;letter-spacing:-.02em}
.flow-arrow{display:flex;align-items:center;justify-content:center;color:var(--grey-300)}
.flow-arrow svg{width:20px;height:20px}

/* small role icons — agency / 712 / client — reused on flow + white-label diagrams */
.node-icon{
  width:40px;height:40px;border-radius:12px;flex-shrink:0;
  background:var(--accent-soft);color:var(--accent);
  display:flex;align-items:center;justify-content:center;
  margin-bottom:14px;
}
.node-icon svg{width:19px;height:19px}

@media (max-width:900px){
  .flow-row{grid-template-columns:1fr}
  .flow-arrow{transform:rotate(90deg);padding:2px 0}
}

/* ==========================================================================
   PROBLEM / TRANSFORMATION
   ========================================================================== */

.problem-list{display:grid;grid-template-columns:repeat(2,1fr);gap:10px 28px;margin-top:32px;max-width:640px}
.problem-list li{
  font-size:15px;color:var(--dark-dim);padding:10px 0;
  border-top:1px solid var(--dark-line);
  display:flex;align-items:center;gap:10px;
}
.problem-list li::before{content:'';width:5px;height:5px;border-radius:50%;background:var(--dark-dim2);flex-shrink:0}
.problem-callout{
  margin-top:36px;font-size:22px;font-weight:700;letter-spacing:-.01em;
  color:var(--dark-ink);max-width:20ch;
}

.compare{display:grid;grid-template-columns:1fr auto 1fr;gap:20px;align-items:center;margin-top:64px}
.compare__card{padding:30px 28px}
.compare__card h4{font-size:13px;font-family:var(--font-mono);letter-spacing:.14em;text-transform:uppercase;margin-bottom:20px;color:var(--dark-dim)}
.compare__card--against h4{color:var(--dark-dim)}
.compare__card--with{border-color:rgba(238,42,51,.45)}
.compare__card--with h4{color:var(--accent-300)}
.compare__steps{display:flex;flex-direction:column;gap:0}
.compare__steps li{
  display:flex;align-items:center;gap:12px;padding:12px 0;
  border-top:1px solid var(--dark-line);
  font-size:15.5px;font-weight:600;color:var(--dark-ink);
}
.compare__steps li:first-child{border-top:0}
.compare__steps .n{
  font-family:var(--font-mono);font-size:11px;color:var(--dark-dim2);
  width:20px;flex-shrink:0;
}
.compare__card--against .compare__steps li{color:var(--dark-dim)}
.compare__vs{
  width:44px;height:44px;border-radius:50%;
  display:flex;align-items:center;justify-content:center;
  font-family:var(--font-mono);font-size:12px;color:var(--dark-dim2);
  border:1px solid var(--dark-line-strong);
}

@media (max-width:900px){
  .compare{grid-template-columns:1fr}
  .compare__vs{margin:4px auto}
  .problem-list{grid-template-columns:1fr}
}

/* ==========================================================================
   SOLUTION
   ========================================================================== */

.benefit-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:20px}
.benefit-card{padding:34px 28px}
.benefit-card__icon{
  width:44px;height:44px;border-radius:12px;
  background:var(--accent-soft);color:var(--accent);
  display:flex;align-items:center;justify-content:center;margin-bottom:20px;
}
.benefit-card__icon svg{width:20px;height:20px}
.benefit-card h3{font-size:19px;margin-bottom:10px;letter-spacing:-.01em}
.benefit-card p{color:var(--grey-700);font-size:15px;line-height:1.6}

.chip-checklist{display:flex;flex-wrap:wrap;gap:10px;margin-top:40px}
.chip-checklist li{
  display:flex;align-items:center;gap:8px;
  padding:9px 16px;border-radius:var(--r-pill);
  background:var(--white);border:1px solid var(--grey-200);
  font-size:14px;font-weight:600;color:var(--grey-700);
}
.chip-checklist li svg{width:14px;height:14px;color:var(--accent);flex-shrink:0}

.turnaround-note{
  margin-top:28px;font-size:14px;color:var(--grey-500);
  max-width:56ch;padding-left:16px;border-left:2px solid var(--grey-200);
}

@media (max-width:900px){.benefit-grid{grid-template-columns:1fr}}

/* ==========================================================================
   SERVICES
   ========================================================================== */

.service-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:18px;margin-top:24px}
.service-card{padding:32px 30px;text-align:left;width:100%;display:block;cursor:pointer}
.service-card__top{display:flex;align-items:flex-start;justify-content:space-between;gap:16px}
.service-card__icon{
  width:46px;height:46px;border-radius:12px;flex-shrink:0;
  background:var(--accent-soft);color:var(--accent);
  display:flex;align-items:center;justify-content:center;
}
.service-card__icon svg{width:21px;height:21px}
.service-card h3{font-size:22px;margin-top:20px;letter-spacing:-.02em}
.service-card p.desc{margin-top:8px;color:var(--dark-dim);font-size:14.5px}

.service-toggle{
  margin-top:18px;display:flex;align-items:center;gap:8px;
  font-family:var(--font-mono);font-size:11.5px;letter-spacing:.1em;
  color:var(--accent-300);text-transform:uppercase;
}
.service-toggle svg{width:14px;height:14px;transition:transform .3s var(--ease)}
.service-card[aria-expanded="true"] .service-toggle svg{transform:rotate(180deg)}

.service-card__list{
  display:grid;grid-template-rows:0fr;
  transition:grid-template-rows .35s var(--ease);
}
.service-card__list > div{overflow:hidden}
.service-card[aria-expanded="true"] .service-card__list{grid-template-rows:1fr}
.service-card__list ul{
  padding-top:16px;margin-top:16px;border-top:1px solid var(--dark-line);
  display:flex;flex-wrap:wrap;gap:8px;
}
.service-card__list li{
  font-size:13px;font-weight:600;color:var(--dark-dim);
  background:rgba(255,255,255,.05);border:1px solid var(--dark-line);
  padding:7px 12px;border-radius:var(--r-pill);
}

@media (max-width:900px){.service-grid{grid-template-columns:1fr}}

/* ==========================================================================
   WHITE-LABEL WORKFLOW
   ========================================================================== */

.wl-grid{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:center}
.wl-copy .section-head{margin-bottom:28px}
.wl-highlight{
  margin-top:28px;padding:20px 22px;border-radius:var(--r-sm);
  background:var(--accent-soft);border:1px solid var(--accent-ring);
}
.wl-highlight p{font-weight:700;font-size:16px;color:var(--dark-ink);letter-spacing:-.01em}
.wl-note{margin-top:18px;font-size:14px;color:var(--dark-dim2);max-width:52ch}

.wl-diagram{display:flex;flex-direction:column;align-items:stretch;gap:0}
.wl-node{padding:18px 22px;display:flex;align-items:center;gap:14px}
.wl-node__icon{
  width:34px;height:34px;border-radius:10px;flex-shrink:0;
  background:rgba(255,255,255,.06);color:var(--dark-dim);
  display:flex;align-items:center;justify-content:center;
}
.wl-node__icon svg{width:16px;height:16px}
.wl-node--brand .wl-node__icon{background:var(--accent-soft);color:var(--accent)}
.wl-node strong{display:block;font-size:15px;font-weight:700;color:var(--dark-ink)}
.wl-node span{display:block;font-size:13px;color:var(--dark-dim);margin-top:2px}
.wl-connector{width:1px;height:26px;background:var(--dark-line-strong);margin-left:32px}

@media (max-width:900px){
  .wl-grid{grid-template-columns:1fr;gap:40px}
}

/* ==========================================================================
   WHY 712 — COMPARISON TABLE
   ========================================================================== */

.why-table{margin-top:24px;overflow:hidden}
.why-table table{width:100%;border-collapse:collapse}
.why-table th{
  text-align:left;padding:20px 26px;
  font-family:var(--font-mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase;
  color:var(--dark-dim);font-weight:600;border-bottom:1px solid var(--dark-line);
}
.why-table th.col-712{color:var(--accent-300)}
.why-table td{padding:16px 26px;font-size:15px;color:var(--dark-dim);border-bottom:1px solid var(--dark-line)}
.why-table td.col-712{color:var(--dark-ink);font-weight:600}
.why-table tr:last-child td{border-bottom:0}
.why-table td.col-712 svg{width:15px;height:15px;color:var(--accent);margin-right:8px;flex-shrink:0;vertical-align:-3px}

.cost-note{
  margin-top:32px;padding:26px 28px;
  border-left:2px solid var(--accent);
}
.cost-note p{font-size:16px;color:var(--dark-ink);line-height:1.6;max-width:60ch}

@media (max-width:700px){
  .why-table{overflow-x:auto}
  .why-table table{min-width:520px}
}

/* ==========================================================================
   CAPABILITY / QUALITY
   ========================================================================== */

.capability-grid{display:flex;flex-wrap:wrap;gap:10px;margin-top:36px}
.capability-pill{
  padding:12px 20px;border-radius:var(--r-pill);
  background:rgba(255,255,255,.05);border:1px solid var(--dark-line);
  font-size:14.5px;font-weight:700;color:var(--dark-ink);
  transition:border-color .2s,transform .2s,background .2s;
}
.capability-pill:hover{border-color:var(--accent);background:var(--accent-soft);transform:translateY(-2px)}

/* editing desk — a real-tool graphic (timeline + color wheels), not stock art */
.edit-desk{padding:32px}
.edit-desk__row{display:flex;gap:40px;align-items:center;flex-wrap:wrap}
.edit-desk__timeline{flex:1 1 320px;min-width:0}
.edit-desk__timeline .dashboard__head{margin-bottom:16px}
.edit-desk__timeline .dtrack{height:16px;margin-bottom:7px}
.edit-desk__timeline .dtrack:last-child{margin-bottom:0}

.edit-desk__wheels{display:flex;gap:22px;flex-shrink:0}
.color-wheel{width:72px;text-align:center}
.color-wheel__dial{
  width:72px;height:72px;border-radius:50%;position:relative;
  background:radial-gradient(circle at 34% 32%,#2A2E3A,#12141B 72%);
  border:1.5px solid rgba(255,255,255,.28);
  box-shadow:inset 0 0 14px rgba(0,0,0,.5);
}
.color-wheel__dial::after{
  content:'';position:absolute;inset:0;border-radius:50%;
  background:linear-gradient(180deg,rgba(255,255,255,.14),transparent 45%);
}
.color-wheel__dot{
  position:absolute;width:11px;height:11px;border-radius:50%;
  background:var(--accent);box-shadow:0 0 0 4px var(--accent-soft-strong),0 0 12px rgba(238,42,51,.7);
  transform:translate(-50%,-50%);
}
.color-wheel span{
  display:block;margin-top:10px;font-family:var(--font-mono);font-size:10.5px;
  letter-spacing:.1em;text-transform:uppercase;color:var(--dark-dim2);
}

@media (max-width:700px){
  .edit-desk__row{flex-direction:column;align-items:stretch;gap:28px}
  .edit-desk__wheels{justify-content:center}
}

/* ==========================================================================
   SAMPLE EDIT CTA
   ========================================================================== */

.sample-cta{padding:64px;text-align:center;position:relative}
.sample-cta .eyebrow{justify-content:center}
.sample-cta h2{max-width:20ch;margin:0 auto}
.sample-cta p.lead{margin-left:auto;margin-right:auto;text-align:center}
.sample-cta .btn-row{justify-content:center;margin-top:32px}

@media (max-width:640px){.sample-cta{padding:44px 24px}}

/* ==========================================================================
   PROCESS
   ========================================================================== */

.process-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:24px}
.process-step{padding:30px 26px}
.process-step__n{font-family:var(--font-mono);font-size:13px;color:var(--accent);letter-spacing:.08em;margin-bottom:16px;display:block}
.process-step h3{font-size:19px;margin-bottom:10px;letter-spacing:-.01em}
.process-step p{color:var(--grey-700);font-size:14.5px;line-height:1.6}

@media (max-width:900px){.process-grid{grid-template-columns:1fr 1fr}}
@media (max-width:640px){.process-grid{grid-template-columns:1fr}}

/* ==========================================================================
   CREDIBILITY
   ========================================================================== */

.stats-row{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--dark-line);border:1px solid var(--dark-line);border-radius:var(--r-md);overflow:hidden}
.stat-card{background:var(--dark-panel);padding:40px 24px;text-align:center}
.stat-card b{display:block;font-size:46px;font-weight:700;letter-spacing:-.02em;color:var(--dark-ink)}
.stat-card span{display:block;margin-top:10px;font-size:12px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--dark-dim)}

.confidentiality-note{margin-top:36px;max-width:70ch;font-size:15px;color:var(--dark-dim);line-height:1.7;padding:22px 24px;border-radius:var(--r-sm);background:rgba(255,255,255,.03);border:1px solid var(--dark-line)}

@media (max-width:700px){.stats-row{grid-template-columns:1fr}}

/* ==========================================================================
   ABOUT
   ========================================================================== */

.about-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:64px;align-items:start}
.about-copy p{margin-top:16px;color:var(--grey-700);font-size:16px;line-height:1.7;max-width:56ch}
.about-copy p:first-of-type{margin-top:24px}

.meaning-row{display:flex;flex-direction:column;gap:12px;margin-top:8px}
.meaning-chip{padding:20px 22px;display:flex;align-items:center;gap:16px}
.meaning-chip b{font-family:var(--font-mono);font-size:20px;color:var(--accent);flex-shrink:0;width:64px}
.meaning-chip span{font-size:14.5px;color:var(--grey-700)}

.team-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:14px;margin-top:64px}
.team-card{padding:24px}
.team-card b{font-size:16px;display:block}
.team-card span{font-size:13px;color:var(--grey-500);display:block;margin-top:4px}
.team-card--founder{grid-column:1 / -1;display:flex;align-items:center;gap:18px;background:var(--white)}
.team-card--founder .avatar{
  width:56px;height:56px;border-radius:50%;flex-shrink:0;
  background:linear-gradient(140deg,var(--accent-300),var(--accent-700));
  display:flex;align-items:center;justify-content:center;color:#fff;font-weight:700;font-size:20px;
}

@media (max-width:900px){
  .about-grid{grid-template-columns:1fr}
  .team-grid{grid-template-columns:1fr}
}

/* ==========================================================================
   FAQ
   ========================================================================== */

.faq-list{max-width:820px}
.faq-item{border-bottom:1px solid var(--grey-200)}
.faq-item:first-child{border-top:1px solid var(--grey-200)}
.faq-q{
  width:100%;display:flex;align-items:center;justify-content:space-between;gap:20px;
  padding:24px 4px;text-align:left;font-size:17px;font-weight:700;letter-spacing:-.01em;color:var(--ink);
}
.faq-q svg{flex-shrink:0;width:20px;height:20px;color:var(--accent);transition:transform .3s var(--ease)}
.faq-item[data-open="true"] .faq-q svg{transform:rotate(45deg)}
.faq-a{display:grid;grid-template-rows:0fr;transition:grid-template-rows .35s var(--ease)}
.faq-item[data-open="true"] .faq-a{grid-template-rows:1fr}
.faq-a > div{overflow:hidden}
.faq-a p{padding:0 4px 24px;color:var(--grey-700);font-size:15.5px;line-height:1.7;max-width:68ch}

/* ==========================================================================
   FINAL CTA
   ========================================================================== */

.final-cta{
  padding:100px 0 110px;text-align:center;
  background:var(--dark-bg);color:var(--dark-ink);
  position:relative;overflow:hidden;
}
.final-cta__inner{position:relative;z-index:1;max-width:720px;margin:0 auto}
.final-cta h2{font-size:clamp(34px,5vw,54px);color:var(--dark-ink)}
.final-cta p.lead{color:var(--dark-dim);margin-left:auto;margin-right:auto}
.final-cta .btn-row{justify-content:center;margin-top:36px}

/* ==========================================================================
   CONTACT
   ========================================================================== */

.contact-grid{display:grid;grid-template-columns:1fr 1.15fr;gap:56px;align-items:start}
.contact-info .section-head{margin-bottom:32px}

.contact-detail{display:flex;flex-direction:column;gap:18px;margin-top:8px}
.contact-detail__row{display:flex;gap:14px;align-items:flex-start}
.contact-detail__icon{
  width:38px;height:38px;border-radius:10px;flex-shrink:0;
  background:var(--accent-soft);color:var(--accent);
  display:flex;align-items:center;justify-content:center;
}
.contact-detail__icon svg{width:17px;height:17px}
.contact-detail__row b{display:block;font-size:14.5px;font-weight:700}
.contact-detail__row a,.contact-detail__row span{display:block;font-size:14.5px;color:var(--grey-700);margin-top:2px}
.contact-detail__row a:hover{color:var(--accent)}

.wa-callout{margin-top:36px;padding:22px;display:flex;align-items:center;gap:16px}
.wa-callout__icon{
  width:44px;height:44px;border-radius:50%;background:#25D366;
  display:flex;align-items:center;justify-content:center;flex-shrink:0;
}
.wa-callout__icon svg{width:22px;height:22px;color:#06210F}
.wa-callout b{display:block;font-size:15px}
.wa-callout span{display:block;font-size:13px;color:var(--grey-500);margin-top:2px}

.form-wrap{padding:36px}
.form-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.form-field{display:flex;flex-direction:column;gap:8px}
.form-field--full{grid-column:1 / -1}
.form-field label{font-size:12px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--grey-500)}
.form-field input,.form-field select,.form-field textarea{
  width:100%;background:rgba(255,255,255,.7);
  border:1px solid var(--grey-200);border-radius:var(--r-sm);
  padding:13px 15px;font-size:15px;color:var(--ink);
  transition:border-color .2s,outline-color .2s;
}
.form-field input::placeholder,.form-field textarea::placeholder{color:var(--grey-300)}
.form-field input:focus,.form-field select:focus,.form-field textarea:focus{
  border-color:var(--accent);outline:3px solid var(--accent-soft);
}
.form-field textarea{min-height:110px;resize:vertical}

.radio-group{display:flex;flex-wrap:wrap;gap:8px}
.radio-chip{position:relative}
.radio-chip input{position:absolute;opacity:0;width:1px;height:1px}
.radio-chip label{
  display:inline-flex;padding:9px 15px;border-radius:var(--r-pill);
  background:rgba(255,255,255,.7);border:1px solid var(--grey-200);
  font-size:13.5px;font-weight:600;color:var(--grey-700);cursor:pointer;
  transition:border-color .2s,background .2s,color .2s;
}
.radio-chip input:checked + label{background:var(--accent);border-color:var(--accent);color:#fff}
.radio-chip input:focus-visible + label{outline:2px solid var(--accent);outline-offset:2px}

.form-submit{margin-top:26px;display:flex;flex-wrap:wrap;align-items:center;gap:16px}
.form-submit .btn{width:100%}
.form-note{font-size:12.5px;color:var(--grey-500);line-height:1.6}
.form-note a{color:var(--accent);font-weight:600}

@media (max-width:900px){
  .contact-grid{grid-template-columns:1fr;gap:40px}
}
@media (max-width:560px){
  .form-grid{grid-template-columns:1fr}
  .form-wrap{padding:24px}
}

/* ==========================================================================
   FOOTER
   ========================================================================== */

footer.site{background:var(--dark-bg);color:var(--dark-dim);padding:72px 0 32px;border-top:1px solid var(--dark-line)}
.footer-top{display:flex;flex-wrap:wrap;gap:56px;justify-content:space-between;padding-bottom:56px;border-bottom:1px solid var(--dark-line)}
.footer-brand .brand{margin-bottom:16px}
.footer-brand p{max-width:32ch;font-size:14.5px;line-height:1.7;color:var(--dark-dim2)}
.footer-cols{display:flex;gap:64px;flex-wrap:wrap}
.footer-col h4{font-size:11.5px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--dark-dim);margin-bottom:16px}
.footer-col a{display:block;font-size:14.5px;color:var(--dark-dim2);padding:6px 0}
.footer-col a:hover{color:var(--dark-ink)}
.footer-bottom{margin-top:32px;display:flex;flex-wrap:wrap;justify-content:space-between;gap:16px;align-items:center;font-size:13px;color:var(--dark-dim2)}
.footer-social{display:flex;gap:8px}
.footer-social a{
  width:38px;height:38px;border-radius:50%;border:1px solid var(--dark-line-strong);
  display:flex;align-items:center;justify-content:center;
}
.footer-social a:hover{border-color:var(--accent);color:var(--accent-300)}
.footer-social svg{width:16px;height:16px}

@media (max-width:700px){
  .footer-top{flex-direction:column;gap:36px}
  .footer-cols{gap:36px}
}

/* ==========================================================================
   MISC — skip link, scroll progress
   ========================================================================== */

.skip-link{
  position:fixed;top:-60px;left:16px;z-index:999;
  background:var(--accent);color:#fff;padding:12px 18px;border-radius:10px;
  font-weight:700;font-size:14px;transition:top .2s;
}
.skip-link:focus{top:16px}

#scrub{position:fixed;top:0;left:0;height:2px;background:var(--accent);z-index:250;width:0;transition:width .08s linear}